Shawn C.
Product Lead · ex-Google · AI productivity & business automation
9 years in product at Google, then a string of growth-stage startups. Shipped features used by 100M+ people. Now building AI agents that make knowledge workers dramatically faster — the kind of tools that used to require a team of assistants, a lawyer on retainer, and a marketing agency.
Experience
Group Product Manager · Google Workspace
2018 – 2023Led Google Docs AI features — Smart Compose, document summaries, and writing assistance. 0→1 on several AI writing products.
Product Manager · Google Search
2014 – 2018Featured snippets, structured answers, and local search quality at scale.
Education
- 2014
UC Berkeley
BS, Cognitive Science & Computer Science
Agents by Shawn C.
GEO Content Optimizer
Give it a website or piece of content and get back an AEO/GEO report that helps your pages surface inside AI search engines like ChatGPT and Perplexity. ## What it does - **AEO/GEO audit:** your content evaluated for AI-engine citation readiness - **Optimization report:** specific edits to make the page more likely to be cited - **AI search check:** likelihood of appearing in ChatGPT, Perplexity, and AI Overviews - **Actionable output:** a prioritized list of changes, not just a score ## Where it fits - **A content lead chasing AI citations:** "Audit this guide for GEO readiness." A report on gaps plus what to change. - **A marketer optimizing key pages:** "How do we show up in AI answers for this topic?" An edit list to act on. - **An SEO adapting to AI:** "Score our top pages for AI search." A coverage report with fixes. ## How it works 1. **Give it a URL or content:** a page, article, or site section. 2. **It runs the audit:** AEO/GEO checks against how AI search engines read and cite content. 3. **You get a report back:** visibility findings plus specific edits to apply. Built for content and SEO teams optimizing for AI search. Every report is a set of recommendations for you to review and apply.
Parallel SEO Analyzer
Give it a website URL and get back a multi-dimensional SEO report — technical, content, backlinks, and localization — run by 16 specialist sub-agents in parallel. ## What it does - **Parallel analysis:** 16 sub-agents running simultaneously across SEO dimensions - **Technical SEO:** crawlability, indexing, page speed, and rendering - **Content:** keyword coverage, E-E-A-T signals, and content gaps - **Backlinks & localization:** link profile and multi-market content parity - **Report:** all dimensions compiled into one structured output ## Where it fits - **An SEO consultant doing a full-site audit:** "Run the full analysis on this domain." A multi-dimensional report fast. - **A dev team pre-launch:** "Check technical SEO before we go live." Speed and crawlability issues flagged. - **A content team expanding:** "What are our content gaps versus competitors?" A gap report to build from. ## How it works 1. **Give it a URL:** the site or section to analyze. 2. **16 sub-agents run in parallel:** each covers a different SEO dimension simultaneously. 3. **You get one consolidated report back:** technical, content, backlinks, and localization findings. Built for SEO professionals and dev teams. Every finding is a recommendation for you to review and apply.
Brand Voice & Account Plan Builder
Give it documents or a dataset and get back structured knowledge work: brand and voice guidelines, account plans, and periodic briefs, from a collection of knowledge-work plugins. ## What it does - **Document synthesis:** documents and datasets distilled into structured summaries - **Brand & voice:** guidelines discovered and enforced across your content - **Account plans:** research pulled into a structured plan - **Periodic briefs:** weekly briefs and channel digests assembled for you ## Where it fits - **A consultant onboarding a client:** "Discover their brand voice from these materials." A guideline doc to work from. - **A sales team prepping:** "Generate an account plan for this prospect." A structured plan in one pass. - **A team staying aligned:** "Send me a weekly brief on this channel." A recurring digest. ## How it works 1. **Give it inputs:** documents, a dataset, or a target. 2. **It runs the right plugin:** synthesis, guidelines, planning, or briefing. 3. **You get a structured output back:** a doc ready to review and use. Slash commands: `/discover-brand` `/enforce-voice` `/generate-account-plan` `/weekly-brief` `/channel-digest` Built for consulting, research, and knowledge-intensive teams. Every output is a draft for you to review.
AI Sales Team
Give it a target company or contact and get back a prospect profile, BANT score, LinkedIn outreach message, and email sequence — for B2B sales teams. ## What it does - **Prospect profiles:** company overview, decision-makers, and buying signals surfaced - **BANT scoring:** budget, authority, need, and timeline evaluated for each target - **LinkedIn messages:** personalised outreach copy ready to send - **Email sequences:** multi-step follow-up sequences tailored to the prospect ## Where it fits - **An AE prepping for an outbound push:** "Research these 10 accounts and score them." Profiles and BANT scores to prioritise the list. - **An SDR writing outreach:** "Write a LinkedIn message and email sequence for this contact." Personalised copy to send. - **A sales lead building a target list:** "Who are the decision-makers at this company?" A profile with names, roles, and entry points. ## How it works 1. **Give it a target:** a company name, URL, or contact. 2. **It researches and scores:** prospect profile built, BANT evaluated, outreach drafted. 3. **You get a sales package back:** profile, score, and copy ready to use. Built for B2B sales teams. Every output is a draft for you to review before sending.
Multi-Channel Marketing Generator
Give it your brand info and get back SEO reports, ad copy, email sequences, and social content — 15 marketing skills and parallel sub-agents in one workflow. ## What it does - **SEO content:** keyword research, on-page recommendations, and content briefs - **Ad copy:** headline and body variants for search and social campaigns - **Email sequences:** onboarding, nurture, and re-engagement drafts - **Social content:** post copy across platforms, tailored to format and tone - **One workflow:** 15 skills coordinated so the outputs connect rather than conflict ## Where it fits - **A startup without a marketing team:** "Generate launch content for our product." Ads, emails, and social in one pass. - **An agency onboarding a client:** "Run the full marketing content package for this brand." Everything briefed and drafted. - **A marketer scaling output:** "Fill next month's content calendar." Posts, emails, and ads from one brief. ## How it works 1. **Give it your brand info:** product, audience, and goals. 2. **The suite runs the workflow:** 15 parallel skills producing SEO, copy, emails, and social. 3. **You get a content package back:** drafts to review, edit, and publish. Built for marketers and agencies. Every output is a draft for you to review and adapt.
GTM Strategy Planner
Describe your product and market and get back GTM strategy docs, ICP analysis, pricing guidance, and channel priorities — for startup teams and PMMs. ## What it does - **GTM strategy docs:** a go-to-market plan structured for your stage and motion - **ICP analysis:** ideal customer profile built from your product and market inputs - **Pricing guidance:** positioning and pricing frameworks grounded in your segment - **Channel priorities:** where to focus first and why, ranked by fit ## Where it fits - **A founder launching a product:** "Build a GTM plan for our B2B SaaS." A structured launch strategy to execute. - **A PMM scoping a new market:** "Who is our ICP in this segment?" A profiled ICP with signals and channels. - **A startup refining pricing:** "How should we think about our pricing tiers?" A framework grounded in the market. ## How it works 1. **Describe your product and market:** what you sell, who buys it, and where you are. 2. **It runs the GTM workflow:** strategy, ICP, pricing, and channels. 3. **You get a structured package back:** docs and guidance to refine and execute. Built for startup teams and product marketers. Every output is a draft for you to validate with your market.
Prompt Engineer
Describe your goal and get back a precise prompt tuned for the AI tool you are using, with no extra token overhead. ## What it does - **Goal to prompt:** a plain description turned into a structured, effective prompt - **Tool-specific tuning:** phrasing adapted to the model or tool you name - **Lean output:** no padding, so you pay no extra token cost - **Reusable:** prompts you can save and adapt ## Where it fits - **A power user refining a workflow:** "Write a prompt that extracts action items from meeting notes." A tuned prompt ready to reuse. - **A PM standardizing prompts:** "Turn this task into a reliable prompt for our tool." A consistent template for the team. - **A builder debugging output:** "My prompt rambles, tighten it." A leaner version that holds the intent. ## How it works 1. **Describe your goal:** what you want the AI to do. 2. **It engineers the prompt:** structured and tuned for your tool. 3. **You get a prompt back:** ready to paste, save, or adapt. Built for AI power users and product managers. Every prompt is a starting point you can test and refine.
AI Search Optimizer (GEO)
Give it your content or site and get back a GEO analysis report that helps you surface inside AI search engines like ChatGPT and Perplexity. ## What it does - **GEO analysis:** how your content reads to AI search and where it falls short of being cited - **AI-visibility check:** likelihood of appearing in ChatGPT, Perplexity, and AI Overviews answers - **Content recommendations:** concrete edits to make a page more citable - **Report:** findings and fixes in one structured output ## Where it fits - **A content lead chasing citations:** "Why isn't our guide showing up in ChatGPT answers?" A read on the gaps plus what to change. - **A marketer optimizing a page:** "Score this article for AI search and tell me what to fix." A prioritized edit list. - **An SEO adapting to AI:** "Check our top pages for GEO readiness." A coverage report across the set. ## How it works 1. **Point it at content:** a page, an article, or a site. 2. **It analyzes for AI search:** how citable the content is and why. 3. **You get a report back:** visibility findings plus specific edits to apply. Built for teams optimizing for AI search. Every report is a set of recommendations for you to review and apply.
CRO & Growth Marketing Analyst
Give it your product or site and get back a CRO optimization report, copy drafts, an SEO content strategy, and growth-experiment plans — a full workflow for marketing teams. ## What it does - **CRO audit:** conversion-rate blockers identified with ranked fixes - **Copy drafts:** landing page and ad copy variants ready to test - **SEO content strategy:** a keyword-mapped content plan for organic growth - **Growth experiments:** a prioritized backlog of experiments with hypotheses and metrics ## Where it fits - **A growth lead building a roadmap:** "What experiments should we run next quarter?" A prioritized backlog with rationale. - **A marketer optimizing conversions:** "Find the CRO issues on our pricing page." Blockers ranked with fixes. - **A team planning content:** "Build a content strategy around this topic cluster." A keyword-mapped plan to execute. ## How it works 1. **Give it your product or site:** a URL, a brief, or both. 2. **It runs the workflow:** CRO audit, copy, SEO strategy, and experiment planning. 3. **You get a report and drafts back:** ranked fixes, copy variants, a content plan, and an experiment backlog. Built for growth marketers and product teams. Every output is a draft for you to review and run.
AI Legal Contract Reviewer
Upload a contract PDF and get back a risk-annotated report, an NDA draft, or a compliance audit, delivered as PDF. ## What it does - **Risk-annotated review:** clauses flagged by risk with plain-language notes - **NDA drafting:** a standard NDA generated from your terms - **Compliance audit:** a contract checked against the requirements you set - **PDF delivery:** the report packaged as a clean PDF ## Where it fits - **A startup founder reviewing a deal:** "Flag the risky clauses in this vendor contract." An annotated report to discuss with counsel. - **A small legal team:** "Draft an NDA from these terms." A first draft to adapt. - **A freelancer vetting an agreement:** "Audit this contract for compliance gaps." A checked report as PDF. ## How it works 1. **Upload the contract:** a PDF or your terms. 2. **It reviews:** risk annotation, drafting, or a compliance check. 3. **You get a PDF back:** a report or draft for review by a lawyer. Built for startup legal teams, law firms, and freelancers reviewing contracts. Outputs are drafts for review by a qualified lawyer, not legal advice.
Lenny's PM Strategy Advisor
Describe a product challenge and get back PM frameworks and strategies drawn from 86 skills built on Lenny Rachitsky's podcast and playbooks — for PLG product managers. ## What it does - **PLG frameworks:** product-led growth strategies and tactics from Lenny's playbook - **PM tools:** prioritization, roadmapping, and feature-spec frameworks - **Onboarding & activation:** Lenny-sourced best practices for user activation - **Retention & monetization:** frameworks for reducing churn and growing revenue ## Where it fits - **A PM stuck on a prioritization call:** "How should we frame this tradeoff?" A Lenny-grounded framework to apply. - **A product lead designing onboarding:** "What are the best PLG onboarding patterns?" A set of tactics with rationale. - **A founder building product strategy:** "How do we structure our growth model?" A PLG framework to anchor on. ## How it works 1. **Describe the product challenge:** a problem, a decision, or a question. 2. **It routes to the right skill:** one of 86 frameworks drawn from Lenny's podcast and writing. 3. **You get a framework back:** a structured approach to apply to your situation. Built for PLG product managers and founders. Every framework comes from Lenny's public work and is a starting point for you to adapt.
AI Text Humanizer
Paste AI-written text and get back a natural version with the tell-tale AI patterns stripped out. ## What it does - **Pattern cleanup:** the repetitive phrasing and hedging that mark AI text removed - **Natural rewrite:** rhythm and word choice loosened to read like a person wrote it - **Tone preserved:** your intent and register kept intact - **Drop-in:** paste in, get clean text back ## Where it fits - **A content creator polishing a draft:** "Make this blog intro read naturally." A version without the AI tells. - **A student tightening prose:** "Humanize this summary but keep my argument." Same point, cleaner voice. - **A marketer refining copy:** "Loosen up this product description." Warmer, less templated text. ## How it works 1. **Paste the text:** any AI-written passage. 2. **It rewrites:** AI patterns out, tone in. 3. **You get clean text back:** ready to use or refine further. Built for content creators, academic writing, and marketing copy. The rewrite is a draft for you to review; you own the final words.
Growth Experiment Planner
Give it your product info and get back growth-experiment plans, sales-funnel analysis, and content-optimization recommendations. ## What it does - **Growth experiment plans:** a backlog of testable ideas with hypotheses and expected outcomes - **Sales-funnel analysis:** where users drop and what to do about it - **Content optimization:** what to change, add, or cut to convert better - **Actionable output:** recommendations structured for a team to pick up and run ## Where it fits - **A growth team planning a sprint:** "What experiments should we run this cycle?" A ranked backlog with rationale. - **A marketer diagnosing drop-off:** "Why are users leaving at checkout?" A funnel read with fixes. - **A content lead improving copy:** "Optimize this landing page for conversions." Specific recommendations to apply. ## How it works 1. **Give it your product info:** audience, funnel, and current performance. 2. **It analyzes and plans:** experiments, funnel, and content recommendations. 3. **You get a growth plan back:** ideas ranked by impact, ready to run. Built for growth marketers and product teams. Every recommendation is a draft for you to validate and act on.
Full-Site SEO Auditor
Give it a site URL and get back a full SEO audit as PDF or Excel, run by 25 sub-skills and 18 sub-agents across technical SEO, content, Schema, links, and localization. ## What it does - **Technical SEO:** crawlability, indexing, Core Web Vitals, and rendering checked with SPA-aware headless fetching - **Content & E-E-A-T:** content quality gates and experience/authority/trust review against search quality guidelines - **Schema markup:** structured-data coverage validated, with generators for the types you're missing - **GEO / AI search:** AI-citation readiness and share-of-voice tracking for ChatGPT, Perplexity, and AI Overviews - **Backlinks & localization:** backlink verification, hreflang, and multi-market content parity - **Deliverable:** the whole audit packaged as a PDF or Excel report ## Where it fits - **An SEO consultant scoping a client:** "`/seo audit` their-site.com." A full-site report to anchor the engagement. - **An e-commerce team before a launch:** "Check Schema and Core Web Vitals across our product pages." Gaps and speed issues flagged with fixes. - **A content lead chasing AI visibility:** "`/seo geo` our guide." A read on whether AI search will cite the page, and what to change. ## How it works 1. **Point it at a URL:** a single page, a section, or the whole domain. 2. **It routes to the right sub-agents:** each check maps to a specialist across technical, content, Schema, links, and localization. 3. **You get a report back:** findings and fixes compiled into a reviewable PDF or Excel audit. Slash commands: `/seo audit` `/seo technical` `/seo content` `/seo schema` `/seo geo` Built for SEO consultants, e-commerce, and media sites. Every audit is a set of recommendations for you to review and apply.
PM Strategy Advisor
Describe a product challenge and get back user stories, competitive comparisons, prioritisation matrices, and roadmaps — for everyday PM work. ## What it does - **User stories:** requirements written in standard format, ready for sprint planning - **Competitive comparisons:** feature matrices and positioning analysis - **Prioritisation matrices:** RICE, MoSCoW, or impact-effort scoring applied to your backlog - **Roadmaps:** a structured plan mapped to your priorities and timeline ## Where it fits - **A PM writing sprint tickets:** "Write user stories for this feature." Stories in the right format to hand to engineering. - **A team benchmarking competitors:** "Compare our feature set against these three products." A matrix to share in the strategy review. - **A PM prioritising a backlog:** "Score these items by impact and effort." A ranked backlog to walk into planning. ## How it works 1. **Describe the challenge:** a feature, a decision, or a product question. 2. **It applies the right framework:** user stories, competitive analysis, or prioritisation. 3. **You get a deliverable back:** a doc or matrix ready to review and act on. Built for product managers and teams. Every output is a draft for you to verify and adapt.
Full-Cycle PM Analyst
Describe a product need and get back PRDs, user-research reports, competitive analyses, and launch plans — 100+ skills covering the full product lifecycle. ## What it does - **PRDs:** requirements written to a reviewable standard - **User-research reports:** qualitative and quantitative inputs synthesized into findings - **Competitive analyses:** the market landscape mapped and evaluated - **Launch plans:** go-to-market and release planning docs - **100+ skills:** the full PM toolkit, from discovery through delivery ## Where it fits - **A PM facing a blank PRD:** "Write a PRD for this feature from my notes." A structured requirements doc to review with engineering. - **A researcher synthesizing findings:** "Turn these interview notes into a user-research report." A findings document ready to share. - **A team prepping a launch:** "Build a launch plan for this release." A go-to-market doc to align on. ## How it works 1. **Describe the need:** the product challenge or deliverable you want. 2. **It picks the skill:** matches your request to the right PM framework. 3. **You get a deliverable back:** a draft document to review, edit, and act on. Built for PMs, product teams, and researchers. Every output is a draft for you to verify and refine.