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Sales & growth
Outbound prospecting sequence
Drafts a 4-email outbound sequence for a B2B SaaS prospect using research, pain hypothesis, and CTAs that match the deal stage.
by Jordan T. · v0.1.4 · 217 installs
name: outbound-prospecting-sequence
description: This skill should be used when the user asks to "write the outbound sequence", "draft outreach emails", or wants a 4-step B2B SaaS outbound campaign for a named prospect.
version: 0.1.4Outbound Prospecting Sequence
Purpose
Draft a 4-email outbound sequence (Day 1 / Day 3 / Day 7 / Day 14) for a B2B SaaS prospect, using a stated pain hypothesis and a single, clear call-to-action per email.
Workflow
- Take prospect name, company, role, and pain hypothesis as inputs.
- Day 1 — pattern interrupt opener referencing a verifiable fact about the company.
- Day 3 — reframe the pain in their words; CTA is a 15-min intro call.
- Day 7 — proof point: one customer story, named, with a quantified outcome.
- Day 14 — break-up email; CTA is "should I close the loop?".
Output template
Each email is plain text, ≤120 words, signs off with first name only.
Failure modes
- Do not fabricate customer logos, metrics, or quotes. If the inputs do not contain a proof point, write "INSERT PROOF" as a placeholder.
- Do not stack multiple CTAs in one email.
- Do not reference being an AI in the body.
References
- See
examples/sample-1.mdfor a worked sequence against a fintech prospect.